Marketing Specialist (6sense ) - Night Shift

Company Overview 

10Pearls is an award-winning end-to-end digital innovation company that helps businesses imagine and build the future. We are proud to announce that 10Pearls was named as winner of the Best Tech Work Culture Timmy Award in Washington DC by Tech in Motion, recognized on the Inc. 5000 Fastest-Growing Companies List, and was ranked the #1 Most Diverse Midsize Company in Greater Washington. We partner with businesses to help them transform, scale, and accelerate by adopting digital and exponential technologies. Our work has ranged from creating highly usable, secure digital experiences, mobile and software products, to helping businesses modernize through cloud adoption and development and the digitalization of their business processes. Our clientele is highly diverse, including Global 1000 enterprises, mid-market businesses, and even high-growth start-ups. But those are just facts. What makes us unique is that we have a true heart and soul. We have a strong focus on a double bottom line and actively support and engage with the communities where we live and work to make the world a better place. In a nutshell, we believe in doing well, while doing good and know how to balance the two. 

Role: 

As a Senior Marketing Consultant, you will be responsible for planning, executing, and optimizing B2B digital marketing campaigns focused on account-based marketing (ABM), paid social, and paid search initiatives. You will work closely with cross-functional stakeholders to drive pipeline growth, audience engagement, and campaign performance across multiple digital channels. 

You will leverage your expertise in platforms such as 6sense, LinkedIn Ads, Google Ads, and other marketing technologies to execute data-driven campaigns, optimize audience targeting strategies, and deliver measurable business outcomes aligned with marketing and revenue goals. 

Responsibilities: 

• Plan, execute, and optimize B2B demand generation and account-based marketing (ABM) campaigns 

• Manage and execute campaigns using the 6sense platform including audience segmentation, intent data activation, and campaign optimization 

• Develop and manage Paid Social campaigns, primarily on LinkedIn, with additional exposure to Meta platforms as a plus 

• Manage PPC/Paid Search campaigns across platforms such as Google Ads and Microsoft Ads 

• Monitor campaign performance and optimize campaigns based on KPIs, conversion metrics, engagement, and ROI 

• Collaborate with internal stakeholders to align campaign strategies with business objectives and target audience needs 

• Analyze campaign data, generate insights, and prepare performance reports using analytics and reporting tools 

• Support audience targeting, account segmentation, and lead generation strategies for B2B marketing initiatives 

• Work closely with marketing, sales, and operations teams to ensure effective campaign execution and lead flow management 

• Leverage marketing automation and CRM platforms to support campaign operations and reporting workflows 

• Stay updated with the latest trends, best practices, and innovations in digital marketing, ABM, paid media, and analytics 

• Ensure campaigns are executed efficiently within timelines, budgets, and performance expectations 

Requirements: 

• Bachelor's degree in marketing, Business Administration, Communications, or a related field 

• Hands-on experience with the 6sense platform including campaign execution, audience segmentation, and intent data activation 

• Proven experience managing Paid Social campaigns, specifically LinkedIn Ads 

• Experience with PPC/Paid Search platforms such as Google Ads and Microsoft Ads 

• Strong B2B marketing experience with exposure to demand generation and digital campaign management 

• Ability to work with overlap during US business hours across ET, CT, MT, and PT time zones 

• Strong understanding of campaign optimization, targeting strategies, lead generation, and performance marketing 

• Excellent analytical, problem-solving, and communication skills 

• Ability to collaborate effectively with cross-functional teams and stakeholders 

• Experience working in fast-paced, client-facing, or consulting environments 

Nice to Have: 

• Experience with ABM strategy and execution 

• Familiarity with marketing automation and CRM platforms such as HubSpot, Marketo, and Salesforce 

• Experience with display advertising and programmatic marketing campaigns 

• Strong analytical and reporting skills with tools such as Google Analytics, Looker, or similar platforms 

• Prior agency, consulting, or contractor experience 

• Exposure multi-channel B2B marketing campaigns and attribution models.