Senior Executive - Digital Marketing

Company Overview: 

10Pearls is an end-to-end digital technology services partner helping businesses utilize technology as a competitive advantage. We help our customers digitalize their existing business, build innovative new products, and augment their existing teams with high performance team members. Our broad expertise in product management, user experience/design, cloud architecture, software development, data insights and intelligence, cyber security, emerging tech, and quality assurance ensures that we are delivering solutions that address business needs. 10Pearls is proud to have a diverse clientele including large enterprises, SMBs and high growth startups. We work with clients across industries, including healthcare/life sciences, education, energy, communications/media, financial services, and hi-tech. Our many long-term, successful partnerships are built upon trust, integrity and successful delivery and execution. 

Role We are looking for a Senior Marketing Executive with 4+ years of experience in organizing and overseeing advertising / organic search optimization campaign, traffic optimization, lead generation.

Responsibilities 

• Work with the organic demand team (content, SEO and web teams), marketing operations to make data-driven decisions to produce content opportunities that fulfills SEO/content needs to attract site traffic and prospects that convert to leads and opportunities
• Own and grow all organic website traffic, SEO and content conversion metrics
• Conduct on-site, off-site and technical audits of the websites.
• Possess skills to build strategies for on-page and off-page optimization of the website
• Must have strong grip across all off-page strategic platforms and techniques.
• Experienced in Local SEO (GMB Optimization)
• Staying current on latest search marketing trend
• Possess knowledge of basic SEM Campaign Structure

Requirements

• Bachelor’s Degree, in Marketing or a related field from a well-reputed local or foreign university.
• Should have 5 years of relevant experience
• Excellent communication & interpersonal skills