Manager Marketing

Company Overview

10Pearls is an end-to-end digital technology services partner helping businesses utilize technology as a competitive advantage. We help our customers digitalize their existing business, build innovative new products, and augment their existing teams with high-performance team members. Our broad expertise in product management, user experience/design, cloud architecture, software development, data insights and intelligence, cyber security, emerging tech, and quality assurance ensures that we are delivering solutions that address business needs. 10Pearls is proud to have a diverse clientele including large enterprises, SMBs, and high-growth startups. We work with clients across industries, including healthcare/life sciences, education, energy, communications/media, financial services, and hi-tech. Our many long-term, successful partnerships are built upon trust, integrity, and successful delivery and execution.

Role

We are looking for a Marketing Manager having a Bachelor's degree in Business Administration or equivalent with at least 8 years of experience in various domains of Marketing. Applicants with past experience in Agencies or with FMCGs would have an added advantage. 

Responsibilities

• Managing branding & corporate communications in line with the company brand and values  
• Managing all marketing campaigns on a company-wide level (internal & external) along with documentation and reporting  
• Planning, developing and managing digital marketing campaigns across various channels including social, SEM, and display to drive revenue and increase ROI, build the brand, increase reach, gain skilled resources on board, gain customer leads and drive website traffic. 
• End to end management of performance marketing activity across Paid Social channels 
• Effectively communicate complicated analysis by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs) 
• A/B testing and conversion rate optimization to improve campaign performance 
• Managing research of overall marketing ideas in line with the company brand and values and based on a comprehensive understanding of the organization  
• Maintain a relationship with industry professionals, publication houses and journalists and have them attend 10P events  
• Represent 10Pearls at industry events for company services promotion, recruitment activities and other events  
• Guide and collaborate with design and content team to create marketing collateral like brochures, standee, flyers and/or any other promotional material  
• Responsible for the management and updating of 10Pearls website  
• Oversee the content for and manage internal newsletter  
• Proactively follow current marketing trends in IT Industry and align organizational marketing activities accordingly  
• Responsible for managing all corporate communications and design of proposals to prospective clients  
• Attend meetings with business development to understand client needs during initial engagements  
• Create marketing newsletters and manage lists of prospects. Target these prospects to deliver promotional materials to them frequently 

Requirements

• A variety of academic backgrounds, including marketing, communication, business and other fields  
• Outstanding in verbal/written communication and interpersonal skills  
• At least 8 years of experience working in the domain of Marketing  
• Attention to detail with an ability to work under pressure  
• Solid analytical and time management skills  
• Ability to manage cross functional teams  
• An extrovert and a people’s person 
• Quick thinker and innovative in terms of being full of new ideas and strategies