10Pearls
Email Marketing Specialist
Pakistan - Full Time
About 10Pearls
10Pearls is an end-to-end digital technology services partner helping businesses utilize technology as a competitive advantage. We help our customers digitalize their existing business, build innovative new products, and augment their existing teams with high-performance team members.
Our broad expertise in product management, user experience/design, cloud architecture, software development, data insights and intelligence, cyber security, emerging tech, and quality assurance ensures that we are delivering solutions that address business needs.
10Pearls is proud to have diverse clientele, including large enterprises, SMBs, and high-growth startups. We work with clients across industries including healthcare/life sciences, education, energy, communications/media, financial services, and hi-tech. Our many long-term, successful partnerships are built upon trust, integrity, and successful delivery and execution.
Role Overview:
This person will be responsible for the development, execution, and optimization of email campaigns and marketing automation for enterprise clients. This vital marketing role will involve building out promotional calendars, coordinating email creative (working with content and design teams), research and development of target contact lists, and measuring performance of sales and marketing emails.
Responsibilities:
Manage email marketing and automation strategy for enterprise clients
Lead team members to assist in the development of email campaigns
Develop effective email marketing strategies
Create, schedule and send marketing emails
Develop campaign automation strategy
Assemble email content components for marketing and sales campaigns
Track and report on company and contact list development and imports
Work with campaign stakeholders to develop target profiles for companies and contacts
Utilize database tools to build and refine target contact lists for campaigns
Work within email platforms to import, tag, segment, and update contacts
Maintain database hygiene - add and edit data, identify and prevent duplication, updating job titles, email address changes, industry, and other record data points
Identify and remove inactive contacts and spam contacts
Assess and categorize new inbound prospects for classification
Requirements:
Bachelor's degree in Marketing or a related business or technology field
Excellent verbal and written communication skills
5+ years of experience with email marketing
Familiarity with email best practices
Create emails in code using HTML
Experience with platforms such as Hubspot, Klaviyo, Salesforce Marketing Cloud (+Pardot), Marketo, ActiveCampaign, Constant Contact, MailChimp, etc.
Ability to work in a team environment under tight deadlines
Process oriented with strong attention to detail
Ability to be a creative problem solver
