Senior Executive /Executive - Marketing

Company Overview
10Pearls is an end-to-end digital technology services partner helping businesses utilize technology as a competitive advantage. We help our customers digitalize their existing business, build innovative new products, and augment their existing teams with high-performance team members. Our broad expertise in product management, user experience/design, cloud architecture, software development, data insights and intelligence, cyber security, emerging tech, and quality assurance ensures that we are delivering solutions that address business needs. 10Pearls is proud to have a diverse clientele including large enterprises, SMBs, and high-growth startups. We work with clients across industries, including healthcare/life sciences, education, energy, communications/media, financial services, and hi-tech. Our many long-term, successful partnerships are built upon trust, integrity, and successful delivery and execution.

Role
We are looking for a Marketing Executive with 4+ years of experience in organizing and overseeing advertising/communication campaigns (social media, exhibitions, and promotional events)

Responsibilities

• Have excellent skills of researching, conceptualizing and leading designs for Marketing collateral (Branding) – Brochures, flyers, posters, banners, certificates, standees, visiting cards, proposals etc
• End-to-end management of company social media channels – from strategy, content planning, and scheduling to performance tracking, community engagement, and platform-specific optimization (LinkedIn, Instagram, Facebook, X, YouTube, etc.).
• Taking lead for content ideas for social media with a team and planning social media campaigns.
• Keep up-to-date with trending topics/important events to leverage on social media.
• Marketing presentations (Corporate Communication) – lead team of executives to ensure PowerPoint presentations are made timely and professionally.
• Proficient in leveraging AI tools such as ChatGPT, Proximity etc for generating high-quality marketing copy, brainstorming campaign ideas, and drafting email content, taglines, and video scripts.
• Utilize AI-powered platforms for market research, content optimization, trend tracking, and competitor analysis to support data-driven decision-making.
• Effective collaboration with team of executives to ensure corporate communication and branding is consistent globally.
• Leading and executing (External) – Recruitment and Marketing events, Job & Career Fairs, Recruitment events, trainings etc.
• Leading and Executing Events (Internal) – Annual Events.
• Leading all happenings on a company-wide level and documenting.
• Research on latest trends and competitor analysis.
• Prepare social media Monthly/Quarterly calendars.
• Coordinate with executives to align designers/videographer, explain the content idea if needed, and provide feedback on the designed items.
• Gathering up & writing content for miscellaneous initiatives, internal & external.
• Writing captions, taglines and subtitles for company videos.
• Pitching in ideas and writing scripts for videos / events.
• Take lead in creation of all marketing collateral content for various campaigns and events, such as press releases, taglines, emails (for different stakeholders like vendors, speakers), sponsorship proposals, pre- and post-event blogs etc.
• Create event-based content calendars.
• Analyze all sponsorship proposals received from events, universities etc. and gauge their relevance. Recommend best course of action after looking at pros and cons.
• Collaborating with Marketing Manager on corporate budgets and branding
• Manage and execute all particulars of branding, giveaways etc. for the events and collaborating with Admin to make it happen.
• Research latest Marketing presentations – creating excellent PowerPoint presentations and proficiency in using Canva AI tools to create presentations.
• Other research for different Marketing campaigns

Requirements

• Have excellent skills of researching, conceptualizing and leading designs for Marketing collateral (Branding) and complete Social Media Management
• Proficient in leveraging AI tools such as ChatGPT, Proximity etc for generating high-quality marketing copy, brainstorming campaign ideas, and drafting email content, taglines, and video scripts.
• Excellent verbal and written communication skills.
• Hold a Bachelor's degree of  Business Administration in Marketing.